The new art for www.juniperridge.com is being launch on September 15th. It is covered in my heart. Want to talk about it, drop me a line at email@example.com. Here is a sneak peek. statement below
“Obi Kaufmann, our own Chief Storyteller has been hiking with Hall Newbegin and Juniper Ridge, as a wilderness perfumer, for nearly a decade. This holiday season we are pleased to announce that his artwork will define the new-face of the line across our new harvests and products. Obi has been a gallery artist most of his adult life, in the past few years as he is spending more time on the trail than actually in his studio, his style has taken on the the character of an amateur-naturalist, intent on keen observation while preserving the mood of the wild place he takes up his brush to record. Bright colors, moody atmospheres and rich patterns, based on observation and long days hiking inform his compositions that we are so proud to present. We believe, that on some level, Obi’s paintings and our formulations are similar methods of getting to the same end: a deep communion with nature, a piece of the place itself. These paintings are not the brain-child of some designer somewhere, paid to construct a projection of what these places might be like – these paintings reflect Juniper Ridge’s core value that everything we do must come from the inside, nothing outsourced – whether it be the harvesting of our own wild aromatics or expressing that deep interaction with nature through some visual branding, if it ain’t real, it ain’t us. We are very pleased to present Obi’s art as our new look. Check out these trail paintings by the man, and if you would like to dig deeper into his work, check him out at www.coyoteandthunder.com and www.obikaufmann.com. As always, you can contact him directly at firstname.lastname@example.org if you wish to talk about Wilderness Perfume or interacting with nature on a deep and wild level.” from Juniperridge.com
for the first time, Juniper Ridge Wilderness Perfumes will be offered with an external shell, a tube decorated in the art of Obi Kaufmann, for the first time, Juniper Ridge is moving away from a masculine-apothecary approach to what they do, and embracing the unique thing that they are.